Marketing Management

More about the programme

An excellent choice of study if you feel passionate about the marketing business!

With a 2-year full time study programme in Marketing Management you will get the skills and competences to carry out planning, organising, and implementation within a wide field of work in Danish and international companies.

With a degree in Marketing Management you will become a valuable asset for the organisation, as you will have a solid knowledge about economical, juridical, organizational, cultural, societal, and technological aspects. You will gain a useful foundation for an exciting career and opportunities for employment in Danish or foreign companies, for instance as a marketing coordinator, export coordinator, sales manager, product manager, and other similar job functions.      

Studying Marketing Management in Odense, you will become part of an exciting, modern study environment, in ongoing development. You have a large influence on your study environment, and you will meet students from a wide variety of countries.


The 2-year full-time Marketing Management programme will equip you with solid and basic knowledge that will give you the necessary tools to analyse, plan, and execute solutions within the areas of marketing, communication, and sales.

The Marketing Management programme is closely related to practice and consists of a combination of class lessons, lectures, group work, workshops, and individual guidance.

You will experience the academy’s close contact with the businesses through guest lecturers, company visits, internship, and in relation to project writing.

With a Marketing Management degree you gain a strong international profile and during your study you will have the opportunity to study abroad for a semester or do your internship abroad.

You will also have the opportunity to further your studies after graduation with one of our top-up programmes. Read more here.

Students at the study programme are obligated to participate in the education-related activities four days a week from 8 a.m. to 2 p.m.

Courses and structure

The study programme is divided into four parts on four semesters: A compulsory part, an elective part, a specialisation part, and a main project.

(Click here to see a large figure)


The compulsory part

The compulsory part will take place during the first three semesters and consists of an interdisciplinary combination of obligatory courses which will provide you with wide knowledge within central areas concerning Marketing Management.

  • International Marketing
  • Sales and Market communication
  • Economics
  • Organisation and Management
  • Business Law

The elective part, the specialisation part, and the main project gives you the opportunity to shape your study programme, so that it fits your own personal interests and strengths.

The elective part

The elective part of the study programme is placed on the third semester, where two-thirds of the semester is designated the specialisation course, where you have the opportunity to shape your study programme.

You can choose between the following electives:

  • Statistics
  • Business Economics
  • Law - Credit for HD

The specialisation part

During the first part of the fourth semester you will do your internship in a Danish company or in a company abroad. With the internship you can get an even more specialised profile. 

The Main project

The last part of the fourth semester is designated to the a main project. In the project you will demonstrate your ability to work with complex problems, create overview, and make an actual plan of action for a problem area. You can write your main project for a specific company in Denmark or for a company abroad, but you can also choose to write a theoretical project.

Parallel with the four abovementioned parts, every semester is rooted in a general theme:

First semester

Understanding of business: Methodology and market understanding

The main focus will be placed on the understanding of how you work analytically and methodically with markets and clients. We will also work with self-management and how to work in groups.

On the first semester we will go on a study trip to visit an export market and conduct a market analysis. We will recommend that you put aside DKK 4,000 for this trip.

Second semester

Tactical and operational marketing B2B and B2C

During this semester we will work on B2C and B2B marketing and market communication as well as the economy and law related to this topic.

Third semester

Internationalisation and specialisation

The focus on this semester is on the company’s internationalisation, market selection based on macroeconomic analysis, and international set-up.

Fourth semester

Specialisation and main project

The curriculum

You can read more about the study programme, courses, exams etc. in the curriculum. You can find the most recent and previous curricula in the sidebar.

Admission Requirements

General Diploma requirements:

  • A Danish Gymnasium Diploma or
  • An International or European Baccalaureate Diploma or
  • A “High School” or “Secondary School” Diploma from European or non-European countries, which are equivalent of the Danish Gymnasium level
    • Diplomas from European Countries: Most High School/Secondary School Diplomas are equivalent of the Danish Gymnasium level
    • Diplomas from outside Europe: Most High School/Secondary School Diplomas are not equivalent of the Danish Gymnasium level, but require one additional year (sometimes two) of University studies to meet the required entry level  

Specific requirements for Marketing Management:

  • Mathematics or Business Economics passed at a Danish B-level or equivalent
    • Equivalent of a Danish B-level is 250 hours of Mathematics or Business Economics during the last three years of High School/Secondary School
  • English passed at a Danish B-level or equivalent
    • Equivalent of a Danish B-level is 210 hours of English during the last three years of High School/Secondary School 

Supplementary requirements:

  • Motivational letter (optional for Danish applicants) explaining your reasons for wanting a study place in this programme
  • Independent English language test (no more than two years old), see minimum scores
    • Danish and Nordic applicants and native English speakers: Independent English language test is not required
    • Non-native English speakers from other European countries: all of the mentioned tests will be accepted
    • Non-native English speakers from non-European countries: Only IELTS and TOEFL are accepted

Other qualifications:

If you do not hold the above mentioned qualifications, but you have other relevant qualifications, for instance a Vocational education within a relevant area, please contact a Student Counsellor for an individual assessment.

How to apply

For the Summer intake you must apply through - read our guide to the summer application process

You will this Admission Area Number:

Marketing Management: 79215

Documents to include

Find inspiration about which documents you should include in your application.

Available study places

Odense intake
Summer: 35 study places.

Late applicants

If you apply later than the application deadlines you may get admission if we still have seats available. This is sometimes possible in this particular study programme.

Tuition fees

NON EU citizens must pay tuition fees.


UCL University College works together with these agents.

Exchange students

As an Exchange student through Erasmus, Nordplus or a non-European Partner agreement, you may choose between participating in a Summer/Autumn or a Winter/Spring semester.

Application deadlines:

  • For Summer/Autumn semester: 15 May
  • For Winter/Spring semester: 20 November

Find application forms and learning agreements here.

Career opportunities

With an AP Degree in Marketing Management you will gain a solid foundation for an exciting career. The education gives you opportunities for employment later on in Danish or foreign companies as:

  • marketing assistant
  • marketing coordinator
  • export coordinator/manager, consultant
  • logistics officer
  • sales manager
  • public relations officer
  • product manager
  • ... and much more

Further education

After graduating from Marketing Management there are good opportunities for further education at business schools and universities in Denmark and abroad. 

Among the possibilities are:

  • The 1½ year BA top-up in International Sales and Marketing
  • The 1½ year BA top-up in International Hospitality Management
  • The 1½ year BA top-up in Innovation and Entrepreneurship
  • Bachelor programmes (1½ years after your Marketing Management diploma) at the university of Aalborg or Southern University of Odense, and at the business schools in Aarhus, Herning and Copenhagen.
  • The Danish Merkonom Courses
  • A university diploma in Business Economics (HD, 2nd part), you may enter at level two if you have taken statistics and business economics as electives.
  • There is also the opportunity for higher education abroad, where students from the Marketing Management programme can enter entrance examinations at several business schools and universities in Europe and the USA. Here you would qualify for the final year of bachelor studies in Business and Administration that could lead to MBA/MSc studies.

With all Danish and most foreign bachelor’s degrees, it is possible to be admitted to graduate studies.

Tuition fees

For full degree Danish citizens and for full degree EU citizens who are students at a Higher Level Education, tuition is free of charge.

For Erasmus+ students tuition is free of charge.

For non-EU citizens, who do not hold a permanent residence permit to Denmark, tuition fees will be charged. Read more about tuition fees here.


Higher Level Education gives students the right to apply for SU, which is a monthly Student Grant provided by the Danish State during studies.

Danish citizens are entitled to receive SU. International students are also entitled to apply for SU, but certain requirements must be fulfilled, for instance, there is a requirement about working a certain number of hours per week during studies.

Read more about the SU rules here.

To apply for SU go to and log on with your NemID.

If you are going to study in Odense

NOTE! When you are making your SU application on

  • Choose SU for: Higher Level Education/Videregående uddannelse
  • Choose place of study: UCL University College/UCL Erhvervsakademi og Professionshøjskole
  • Choose department: Seebladsgade 1

If you are going to study in Vejle

NOTE! When you are making your SU application on

  • Choose SU for: Higher Level Education/Videregående uddannelse
  • Choose place of study: UCL University College/UCL Erhvervsakademi og Professionshøjskole
  • Choose department: Boulevarden 25

When to apply for SU

You may apply up to 1 month before you are entitled to receive SU. If for instance your study programme begins on the 31 August (later than 20 August) then you are entitled to receive SU from September (if you fulfill all conditions.). In that case you may apply one month before 1 September, meaning from the 1 August.

NOTE! Please do not apply for SU on the same day as you receive your admission letter. First you must make a confirmation of your study place and then a few days will pass, before this information has been received in the SU system. If you wait a few days, it will be easier for you to make your SU application, because some of your information will already be pre-registered at

Expenses during studies

All full degree students must pay for their own books and photocopies, participation in study trips or internships in Denmark or abroad etc. Erasmus+ students borrows books for free from UCL.

Living costs and accommodation

The monthly living costs including rent are approximately DKK 6,000. Student accommodation in Odense typically cost around 2.500 DKK (approx. 330 Euro) per month, with a 3 month deposit payable prior to handover of keys. UCL provides counselling on how and where you can get accommodation, and Odense City Council guarantees that there is accommodation available to all EU-students at institutions of further education.


Can I buy books at UCL or do you co-operate with certain book stores?

No, UCL does not sell books (unless it specifically says on the book list that a certain book can be purchased at the school). However, certain study programmes have agreements with book stores. Ask your local book store for a student discount or buy books online.

Computer Science: You can buy a book package on (in Danish).

Architectural Technology and Construction Management: We do cooperate with the book store at SDU.

Should I buy all the books on the book list before the study start?
It is recommended to buy the books up front, because there is a risk that they could be sold out when you need them.
Which books will I need?
The book list will be published on this website under the relevant study programme.
Can UCL help to find accommodation?
We help students to find accommodation, but we do not have any housing options. Find inspiration on how to find accommodation in Odense or Vejle on this page.
May I use an older issue of the books that are mentioned on the book list?
Often an older issue can be used, if you make sure to add the latest chapters from the new book. Please ask your teacher if this also applies for your particular book.
Do I need to buy a particular computer and/or particular computer programmes?
Only if you are studying Architectural Technology and Construction Management. 
Where can I park my bicycle?

In Odense and Vejle there are either bicycle storage or bicycle racks, which you can use.

Is it possible to have a part-time job, while I am studying full time?

Yes, however we recommend no more than 10-15 hours work per week. In most study programmes your lessons will end at 16.15, so you must work after this time and on weekends.

What is Fronter and when can I get access to it?
Fronter is the electronic platform, where all necessary information about the study programme, time tables and teaching materials will be published. Login for Fronter will be handed out one of the first days of studies.
What type of activities can I expect during the introduction period?

In most study programmes you will find a combination of social activities (teambuilding), practical activities (introduction to Fronter, Library etc.) and normal lessons. Most study programmes publish the introduction schedule on this website under the programmes as soon as it is ready.

Is it possible for me to attend the same class as my friend?
Yes, if you contact your student counsellor in good time before the semester starts, it is usually possible.
Is parking free?

Yes, but the parking conditions are different in Odense and Vejle. Read more about parking here.

How long can I take holidays during Easter?
The three working days before Maundy Thursday and Good Friday are free as well as Easter Monday.
When will I get my schedule/time table?
Most study programmes publish a schedule for the introduction days on this website. The schedule for the following time period will be available once you receive your login to Fronter  - it will be one of your first days of studies.
When do we have summer holidays?
All of July is free. Check the Calendar of events for your study programme to see, when your classes will start again after the summer Holidays.
When will my study programme begin?
The starting date is visible on this website - find it under the relevant study programme. The exact time and place is mentioned in the admission letter.
How do I get a student card?

Your student card is digital and is placed in our EAL Selvbetjening app. You can download the app in either Apple Store or Google Play.

Is it compulsory to attend study trips in Denmark and abroad?
Normally, it is not compulsory to attend study trips, but some study programmes have made it compulsory. Please check the Curriculum, which you will find on this website under the relevant study programme.
Is there a Winter Break?
Some study programmes have a Winter Break in week 7 and others do not. 

You may also find these programmes interesting

International Sales and Marketing
Programme: BA Top-up. Duration: 1½ year. Location: Odense. Keywords: Practical and complex work in sales and marketing from an international perspective
Innovation and Entrepreneurship
Programme: BA Top-up. Duration: 1½ year. Location: Odense and Vejle. Keywords: Working with product and service innovation or you own business.
Service, Hospitality and Tourism Management
Programme: AP. Duration: 2 years. Location: Odense and Vejle. Keywords: Planning events, developing tourism, good customer relations.
Get an international profile
Get an international profile
Are you an exchange student?
Are you an exchange student?