Digital Concept Development

If you want to design the internet experiences of the future - study the Digital Concept BA top-up!

Digital concept is about development. You learn to develop digital concepts across media and platforms from app-design to physical products with digital functions, and you learn to develop business models that fit.

Training in Digital Concept Development takes 1½ years, and is an extension of the Multimedia Design and Communication programme or similar 2-year programs. You will achieve BA-level upon finishing.

The focus is on user experience, design and ensuring that the digital communications support the activities and business of the company that you work for. All this prepares you for different types of jobs in digital design and marketing, e-commerce, etc. 



The programme takes 1½ years. The focus is on design and user experience, in order to maximise the quality of websites and other digital communication.

Structure and subjects

The programme consists of a number of modules, which together ensure that you gain the relevant competencies. These are as shown here:

The structure of Digital Concept Development
(Click here to see a large figure)

1st semester

  • Concept and Business Development (10 ECTS)
  • Philosophy of Science (5 ECTS)
  • User Research and Methodology (5 ECTS)
  • Understanding Technology (5 ECTS)
  • Project management A (5 ECTS)

2nd semester

  • Communication and Marketing (10 ECTS)
  • Project Management B (5 ECTS)

Choice between two elective courses

  • Digital Commerce (15 ECTS) or
  • Digital Design (15 ECTS)

3rd semester

The programme is completed with the following mandatory parts, each of 15 ECTS:

  • Internship, this will typically be in an e-business or in a business working with digital marketing
  • Bachelor project 

Admission Requirements

General Diploma requirements:

In order to enter the programme you must have one of the following AP degrees:

  • Computer Science
  • Design, Technology and Business
  • E-Design
  • Multimedia Design and Communication

English requirements:

If your AP degree has been taught entirely in English, there are no further requirements for proof of English language skills.

However, if your degree has not been taught entirely in English, you must show proof of your English language skills. See minimum requirements.

NOTE: From 1 January 2019 the English language requirements will be higher:


Minimum Score


6.5 (overall band)


85 (internet based)
575 (paper based)
220 (computer based)




B (Certificate of Profieciency in English)
B (Certificate of Advanced English)
B (English first)

Common Europiean Framework of References


Oxford Placement Test

160 (paper based)
C1 (internet based)

TESA Test of Englich for Studies Abroad


SLEP Secondary Level English Proficiency Test 80%


Individual Assessment

If you hold a similar degree from another country, your application will go through an individual assessment, where the content of your degree will be compared to our AP degrees.

Documents to include

When you apply, you should attach all relevant documents, for instance:

  • Your AP degree Diploma including a transcript of subjects and grades, or just a transcript of grades, if you have not yet completed your degree. All Diplomas and transcripts must be in English as well as original language, if the degree was not taken in English
  • Proof of English language skills, if your degree was not entirely taught in English
  • Proof of citizenship and/or your current residence permit to Denmark
  • A motivational letter, explaining why you want to study this programme
  • A CV, which shows your education, work experience and other relevant competences

Available study places

Intake summer 2017: 0 study places.

NOTE: Due to a required reduction in study places, we have closed down our international summer intake 2017, effective immediately. If we are able to open an international class for our winter or summer intake 2018, you will be informed on this page.

How to apply

If this study programme opens for applications again, you will be able to find information here about how to apply.

Application deadlines

If this study programme opens for applications again, you will be able to find information here about application deadlines.

Tuition fees

NON EU citizens must pay tuition fees.


Lillebaelt Academy works together with these agents.

Exchange students

As an Exchange student through Erasmus, Nordplus or a non-European Partner agreement, you may choose between participating in a Summer/Autumn or a Winter/Spring semester.

Application deadlines:

  • For Summer/Autumn semester: 15 May
  • For Winter/Spring semester: 20 November

Find application forms and learning agreements here.


If you have questions about the study programme, please contact Student counsellor Pierre Krabbe Christiansen.

Career opportunities

The programme structure and components are clearly directed towards the future within digital design, marketing, e-commerce and social media.

Examples of typical job titles are:

  • E-shop manager
  • Social media manager
  • Digital brand manager
  • Digital designer
  • Global e-business advisor

Further education

As an Digital Concept BA graduate you will be able to continue your studies at a master’s level in many different countries. Our academy continuously cooperates with universities and other institutions, in Denmark and around the world, in order to ensure that our graduates have access to various relevant Masters Programmes.

Tuition fees

For full degree Danish citizens and for full degree EU citizens who are students at a Higher Level Education, tuition is free of charge.

For Erasmus+ students tuition is free of charge.

For non-EU citizens, who do not hold a permanent residence permit to Denmark, tuition fees will be charged. Read more about tuition fees here.

Scholarhips for non-EU citizens are only provided for Highly Qualified Students. No applicant will be awarded a Scholarship, before they have completed at least the first semester of studies here. Read more about Scholarships here.


Higher Level Education gives students the right to apply for SU, which is a monthly Student Grant provided by the Danish State during studies.

Danish citizens are entitled to receive SU. International students are also entitled to apply for SU, but certain requirements must be fulfilled, for instance there is a requirement about working a certain number of hours per week during studies.

Read more about the SU rules here.

To apply for SU go to and log on with your NemID.

If you are going to study in Odense

NOTE! When you are making your SU application on

  • Choose SU for: Higher Level Education/Videregående uddannelse
  • Choose place of study: Lillebaelt Academy/Erhvervsakademiet Lillebælt
  • Choose department: Seebladsgade 1

If you are going to study in Vejle

NOTE! When you are making your SU application on

  • Choose SU for: Higher Level Education/Videregående uddannelse
  • Choose place of study: Lillebaelt Academy/Erhvervsakademiet Lillebælt
  • Choose department: Boulevarden 25

When to apply for SU

You may apply up to 1 month before you are entitled to receive SU. If for instance your study programme begins on the 31 August (later than 20 August) then you are entitled to receive SU from September (if you fulfill all conditions.). In that case you may apply one month before 1 September, meaning from the 1 August.

NOTE! Please do not apply for SU on the same day as you receive your admission letter. First you must make a confirmation of your study place and then a few days will pass, before this information has been received in the SU system. If you wait a few days, it will be easier for you to make your SU application, because some of your information will already be pre-registered at

Expenses during studies

All full degree students must pay for their own books and photocopies, participation in study trips or internships in Denmark or abroad etc. Erasmus+ students borrows books for free from Lillebaelt Academy.

Living costs and accommodation

The monthly living costs including rent are approximately DKK 6,000. Student accommodation in Odense typically cost around 2.500 DKK (approx. 330 Euro) per month, with a 3 month deposit payable prior to handover of keys. Lillebaelt Academy provides counselling on how and where you can get accommodation, and Odense City Council guarantees that there is accommodation available to all EU-students at institutions of further education.


Can I buy books at Lillebaelt Academy or do you co-operate with certain book stores?

No, Lillebaelt Academy does not sell books (unless it specifically says on the book list that a certain book can be purchased at the school). However, certain study programmes have agreements with book stores. Ask your local book store for a student discount or buy books online. Computer Science: You can buy a book package on (in Danish). Service, Hospitality and Tourism Management: You can buy books at Syddansk Universitet's bookstore 'Studenterboghandelen'.

Should I buy all the books on the book list before the study start?

It is recommended to buy the books up front, because there is a risk that they could be sold out when you need them.

Which books will I need?

The book list will be published on this website under the relevant study programme.

Can Lillebaelt Academy help to find accommodation?

We help students to find accommodation, but we do not have any housing options. Find inspiration on how to find accommodation in Odense or Vejle on this page.

May I use an older issue of the books that are mentioned on the book list?

Often an older issue can be used, if you make sure to add the latest chapters from the new book. Please ask your teacher if this also applies for your particular book.

Do I need to buy a particular computer and/or particular computer programmes?

Only if you are studying Architectural Technology and Construction Management. 

Where can I park my bicycle?

It depends on the location - some locations have an actual bicycle shed. Read more by clicking on the title of the question.

Is it possible to have a part-time job, while I am studying full time?

Yes, however we recommend no more than 10-15 hours work per week. In most study programmes your lessons will end at 15.15, so you must work after this time and on weekends.

What is Fronter and when can I get access to it?

Fronter is the electronic platform, where all necessary information about the study programme, time tables and teaching materials will be published. Login for Fronter will be handed out one of the first days of studies.

What type of activities can I expect during the introduction period?

In most study programmes you will find a combination of social activities. Click on the title of the question to read more.

Is it possible for me to attend the same class as my friend?

Yes, if you contact your student counsellor in good time before the semester starts, it is usually possible.

Is parking free?

Yes, but the parking conditions are different for each location. Click on the title of the question to read more.

How long can I take holidays during Easter?

The three working days before Maundy Thursday and Good Friday are free as well as Easter Monday.

When will I get my schedule/time table?

Most study programmes publish a schedule for the introduction days on this website. The schedule for the following time period will be available once you receive your login to Fronter  - it will be one of your first days of studies.

When do we have summer holidays?

All of July is free. Check the Calendar of events for your study programme to see, when your classes will start again after the summer Holidays.

When will my study programme begin?

The starting date is visible on this website - find it under the relevant study programme. The exact time and place is mentioned in the admission letter.

How do I get a study card?

One of the first days of studies you will have your picture taken at the school. This will be used to make your study card.

Is it compulsory to attend study trips in Denmark and abroad?

Normally, it is not compulsory to attend study trips, but some study programmes have made it compulsory. Please check the Curriculum, which you will find on this website under the relevant study programme.

Is there a Winter Break?

Some study programmes have a Winter Break in week 7 and others do not. 


You may also find these programmes interesting

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Multimedia Design and Communication
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Innovation and Entrepreneurship
Programme: BA Top-up. Duration: 1½ year. Location: Odense and Vejle. Keywords: Working with product and service innovation or you own business.
Computer Science
Programme: AP. Duration: 2½ years. Location: Odense. Keywords: Find new and innovative programming solutions for simple as well as complex systems.
IT Technology
Programme: AP. Duration: 2 years. Location: Odense. Keywords: Development within the field of IT and electronics, and be familiar with the latest technology.
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