International Sales and Marketing

More about the programme

Interested in sales, business and marketing with an international perspective?

If you enjoyed the Marketing Management programme and would like to continue your business studies, then the 1½ year a BA top-up in International Sales and Marketing is an obvious opportunity for you!

The study programme will prepare you for practical and complex work in sales and marketing from an international perspective.

To give you the opportunity to transfer theory and methodology into reality, the study programme includes a three month internship with the aim of giving you a first-hand impression of the work environment in the international sales and marketing business. The internship will give you the exact skills needed to land an exciting job after your graduation.


Structure of the programme

The programme is a full-time 1½-year educational programme that comprises 3 semesters or 90 ECTS points.

The workload consists of scheduled classes, homework, written assignments and other activities in connection with classes, study trips, internships and projects in connection with companies and exams. Each semester consists of a complete unit including testing and exams.

Read more by downloading the curriculum from the sidebar.

Themes and subjects

1st semester

1st semester’s compulsory theme is ‘Sales and due diligence‘ and focuses on the following 

  1. The customer in focus 
  2. The industry and competition 
  3. Innovation 
  4. Methodology 

1st semester also includes ‘Methodology and the Theory of Knowledge’. 

1st semester is completed with a semester group project provided by an external client.

2nd semester

2nd semester’s compulsory theme ‘Business development in an international perspective’ focuses on the following: 

  1. Developing the sales basis 
  2. Implementing the sale 
  3. Follow-up

Furthermore 1st and 2nd semester both include the disciplines: Marketing, Logistics, Management and organization, Law and Economics. 

On 2nd semester you will also have an optional theme. The theme can be selected from a list of options or it can be self-selected. Study groups of 4-8 students work with the optional themes. The optional theme is concluded with a joint seminar where each study group presents its findings based on a synopsis covering the various issues and solutions of the theme. 

2nd semester is concluded with a semester group report (4-8 students) on business development in an international perspective provided by an external client.

3rd semester - internship

The aim of the internship is to give you a chance to apply the theory and the educational issues of the two first semesters in practice in a relevant company and job function. 

The internship can be compared to a full-time job with the same demands to work, performance, commitment and flexibility that you, as a BA graduate, would be expected to meet in your first job. The internship must be relevant to the scope of the programme.

3rd semester – Bachelor Project

The Bachelor Project demonstrates that you can combine theoretical, practical and developmental elements in addressing specific and relevant issues in practice. 

The Bachelor Project is completed in collaboration with a relevant company and demonstrates your ability to apply your knowledge and skills from the programme. The project should reflect both the academic level of the programme as well as its professional relevance. 

The optional theme, internship and bachelor project together provide you with the opportunity to have an influence on and to tone your competence profile according to your individual focus. 

Admission Requirements

General Diploma requirements:

In order to enter the programme you must have this AP degree:

  • Marketing Management

English requirements:

If your AP degree has been taught entirely in English, there are no further requirements for proof of English language skills.
However, if your degree has not been taught entirely in English, you must show proof of your English language skills. Your English language test must be no more than two years old. See minimum requirements.
NOTE: From 1 January 2019 the English language requirements will be higher:


Minimum Score


6.5 (overall band)


85 (internet based)
575 (paper based)
220 (computer based)




B (Certificate of Profieciency in English)
B (Certificate of Advanced English)
B (English first)

Common Europiean Framework of References


Oxford Placement Test

160 (paper based)
C1 (internet based)

TESA Test of Englich for Studies Abroad


SLEP Secondary Level English Proficiency Test 80%

Individual Assessment

If you hold a similar degree from another country, your application will go through an individual assessment, where the content of your degree will be compared to our AP degrees.

Documents to include

When you apply, you should attach all relevant documents, for instance:

  • Your AP degree Diploma including a transcript of subjects and grades, or just a transcript of grades, if you have not yet completed your degree. All Diplomas and transcripts must be in English as well as original language, if the degree was not taken in English
  • Proof of English language skills, if your degree was not entirely taught in English
  • Proof of citizenship and/or your current residence permit to Denmark
  • A motivational letter, explaining why you want to study this programme
  • A CV, which shows your education, work experience and other relevant competences

Available study places

We only have a limited number of study places for this study programme.

Intake Summer 2019: 30 study places.

If we receive applications from more qualified applicants than we can admit to this programme, we will select the best qualified applicants based on an assessment of the following criteria:

  • Grades from the applicants AP degree
  • English skills
  • Relevant work experience
  • Content of motivational letter

Tuition fees

NON EU citizens must pay tuition fees.


UCL University College works together with these agents.

Exchange students

As an Exchange student through Erasmus, Nordplus or a non-European Partner agreement, you may choose between participating in a Summer/Autumn or a Winter/Spring semester.

Application deadlines:

  • For Summer/Autumn semester: 15 May
  • For Winter/Spring semester: 20 November

Find application forms and learning agreements here.


If you have questions about the study programme, please contact Student counsellor Susanne Bøg Mortensen.

Career opportunities

As a BA in International Sales and Marketing you will have good chances of finding work – in the long run as product manager, marketing manager, sales manager, project manager, etc. in industries such as 

  • Advertising, marketing and the media
  • Trade, shipping, etc.
  • Industry / manufacturing
  • IT and telecommunications
  • Finance, banking, insurance, mortgaging
  • Public administration
  • Hotel, restaurant, tourism, travel
  • Handlinger tilknyttet webside 

Further education

As a BA graduate you will also be able to continue studies at a master’s level both at home and abroad. 

Tuition fees

For full degree Danish citizens and for full degree EU citizens who are students at a Higher Level Education, tuition is free of charge.

For Erasmus+ students tuition is free of charge.

For non-EU citizens, who do not hold a permanent residence permit to Denmark, tuition fees will be charged. Read more about tuition fees here.


Higher Level Education gives students the right to apply for SU, which is a monthly Student Grant provided by the Danish State during studies.

Danish citizens are entitled to receive SU. International students are also entitled to apply for SU, but certain requirements must be fulfilled, for instance, there is a requirement about working a certain number of hours per week during studies.

Read more about the SU rules here.

To apply for SU go to and log on with your NemID.

If you are going to study in Odense

NOTE! When you are making your SU application on

  • Choose SU for: Higher Level Education/Videregående uddannelse
  • Choose place of study: UCL University College/UCL Erhvervsakademi og Professionshøjskole
  • Choose department: Seebladsgade 1

If you are going to study in Vejle

NOTE! When you are making your SU application on

  • Choose SU for: Higher Level Education/Videregående uddannelse
  • Choose place of study: UCL University College/UCL Erhvervsakademi og Professionshøjskole
  • Choose department: Boulevarden 25

When to apply for SU

You may apply up to 1 month before you are entitled to receive SU. If for instance your study programme begins on the 31 August (later than 20 August) then you are entitled to receive SU from September (if you fulfill all conditions.). In that case you may apply one month before 1 September, meaning from the 1 August.

NOTE! Please do not apply for SU on the same day as you receive your admission letter. First you must make a confirmation of your study place and then a few days will pass, before this information has been received in the SU system. If you wait a few days, it will be easier for you to make your SU application, because some of your information will already be pre-registered at

Expenses during studies

All full degree students must pay for their own books and photocopies, participation in study trips or internships in Denmark or abroad etc. Erasmus+ students borrows books for free from UCL.

Living costs and accommodation

The monthly living costs including rent are approximately DKK 6,000. Student accommodation in Odense typically cost around 2.500 DKK (approx. 330 Euro) per month, with a 3 month deposit payable prior to handover of keys. UCL provides counselling on how and where you can get accommodation, and Odense City Council guarantees that there is accommodation available to all EU-students at institutions of further education.


Can I buy books at UCL or do you co-operate with certain book stores?

No, UCL does not sell books (unless it specifically says on the book list that a certain book can be purchased at the school). However, certain study programmes have agreements with book stores. Ask your local book store for a student discount or buy books online.

Computer Science: You can buy a book package on (in Danish).

Architectural Technology and Construction Management: We do cooperate with the book store at SDU.

Should I buy all the books on the book list before the study start?
It is recommended to buy the books up front, because there is a risk that they could be sold out when you need them.
Which books will I need?
The book list will be published on this website under the relevant study programme.
Can UCL help to find accommodation?
We help students to find accommodation, but we do not have any housing options. Find inspiration on how to find accommodation in Odense or Vejle on this page.
May I use an older issue of the books that are mentioned on the book list?
Often an older issue can be used, if you make sure to add the latest chapters from the new book. Please ask your teacher if this also applies for your particular book.
Do I need to buy a particular computer and/or particular computer programmes?
Only if you are studying Architectural Technology and Construction Management. 
Where can I park my bicycle?

In Odense and Vejle there are either bicycle storage or bicycle racks, which you can use.

Is it possible to have a part-time job, while I am studying full time?

Yes, however we recommend no more than 10-15 hours work per week. In most study programmes your lessons will end at 16.15, so you must work after this time and on weekends.

What is Fronter and when can I get access to it?
Fronter is the electronic platform, where all necessary information about the study programme, time tables and teaching materials will be published. Login for Fronter will be handed out one of the first days of studies.
What type of activities can I expect during the introduction period?

In most study programmes you will find a combination of social activities (teambuilding), practical activities (introduction to Fronter, Library etc.) and normal lessons. Most study programmes publish the introduction schedule on this website under the programmes as soon as it is ready.

Is it possible for me to attend the same class as my friend?
Yes, if you contact your student counsellor in good time before the semester starts, it is usually possible.
Is parking free?

Yes, but the parking conditions are different in Odense and Vejle. Read more about parking here.

How long can I take holidays during Easter?
The three working days before Maundy Thursday and Good Friday are free as well as Easter Monday.
When will I get my schedule/time table?
Most study programmes publish a schedule for the introduction days on this website. The schedule for the following time period will be available once you receive your login to Fronter  - it will be one of your first days of studies.
When do we have summer holidays?
All of July is free. Check the Calendar of events for your study programme to see, when your classes will start again after the summer Holidays.
When will my study programme begin?
The starting date is visible on this website - find it under the relevant study programme. The exact time and place is mentioned in the admission letter.
How do I get a student card?

Your student card is digital and is placed in our EAL Selvbetjening app. You can download the app in either Apple Store or Google Play.

Is it compulsory to attend study trips in Denmark and abroad?
Normally, it is not compulsory to attend study trips, but some study programmes have made it compulsory. Please check the Curriculum, which you will find on this website under the relevant study programme.
Is there a Winter Break?
Some study programmes have a Winter Break in week 7 and others do not. 

You may also find these programmes interesting

Innovation and Entrepreneurship
Programme: BA Top-up. Duration: 1½ year. Location: Odense and Vejle. Keywords: Working with product and service innovation or you own business.
Marketing Management
Programme: AP. Duration: 2 years. Location: Odense. Keywords: Carry out planning, organising, implementation within a wide field of work.
International Hospitality Management
Programme: BA Top-ups. Duration: 1½ year. Location: Odense. Keywords: Development, planning, administration and management in hospitality enterprises.
Get an international profile
Get an international profile
Are you an exchange student?
Are you an exchange student?