Service, Hospitality and Tourism Management

Are you service-minded and interested in playing a central role within the service business?

If you dream of planning events, developing tourism and experience economy, or securing good customer relations, then an AP degree in Service, Hospitality and Tourism Management is the right choice for you!

With an AP degree in Service, Hospitality and Tourism Management you will be equipped with relevant and up-to-date business practices based upon the latest research and theory within the field. Through the 2-year study programme you will acquire the skills and knowledge necessary to successfully participate in the daily operations of a service business.

Studying Service, Hospitality and Tourism Management in Odense or Vejle, you will become part of an exciting and modern study environment under constant development. As a student you have a large influence on your study environment, and you will meet students from a wide variety of countries.


The Service, Hospitality and Tourism Management programme is a 2-year full-time international course taught over four semesters. The teaching is based on lecturing and class discussions between students and teachers along with group work with fellow students solving challenging and educative tasks.
The education is structured in a compulsory part, an elective part, a main project as the concluding part and 13-weeks internship placed in 4 semester.

The compulsory part

The compulsory part is divided into four overall subject areas:

  1. Services and Experiences - includes analyses of the hospitality concept, and the understanding of the concept of guests, including customer behaviour in relation to the company’s services
  2. Business understanding – includes an analysis of the company’s livelihood. Focus is on the internal, and external situation with a view to developing the company’s financial operations and creating a holistic understanding of the company’s present situation
  3. Cooperation and Relations – includes communication and management forms in an intercultural perspective with focus on the interaction with the guest and the employee. Focus is on analysis and data material as the basis of developing internal and external communication in a national and international perspective
  4. Business development - includes strategic planning, innovation, intrapreneurship and entrepreneurship in respect of developing existing companies as well as new products and services. Focus is on analysing the growth potential, including assessment of the financial and organisational consequences of development activities

Your entire knowledge from the different courses will be included in the work with cases and issues from the industry. Finally you will tie it all together in your final project which you will prepare in relation to a corporation.

Please note: Economics is a central subject and you are expected to have basic Excel skills.

Please read more about the education in the core curriculum in the ‘download’ section.

The elective part

The elective part provides you with the opportunity to focus on subjects of your own specific interest. 
The elective subjects offered are:

  • Hotel and Restaurant Management
  • Tourism Management
  • Service Management

You choose your elective course before you start on the study programme. The study programme is divided in a compulsory part and an elective part.

View more info in the Curriculum, which can be downloaded from the sidebar.

Application and admission

Admission Requirements

General Diploma requirements:

  • A Danish Gymnasium Diploma or
  • An International or European Baccalaureate Diploma or
  • A “High School” or “Secondary School” Diploma from European or non-European countries, which are equivalent of the Danish Gymnasium level
    • Diplomas from European Countries: Most High School/Secondary School Diplomas are equivalent of the Danish Gymnasium level
    • Diplomas from outside Europe: Most High School/Secondary School Diplomas are not equivalent of the Danish Gymnasium level, but require one additional year (sometimes two) of University studies to meet the required entry level  

Specific requirements for Service, Hospitality and Tourism management:

  • Mathematics or Business Economics passed at a Danish C-level or equivalent
    • Equivalent of a Danish C-level is 125 hours of Mathematics or Business Economics during the last three years of High School/Secondary School
  • English passed at a Danish B-level or equivalent
    • Equivalent of a Danish B-level is 210 hours of English during the last three years of High School/Secondary School 

Supplementary requirements:

  • Motivational letter (optional for Danish applicants) explaining your reasons for wanting a study place in this programme
  • Independent English language test (no more than two years old), see minimum scores
    • Danish and Nordic applicants and native English speakers: Independent English language test is not required
    • Non-native English speakers from other European countries: all of the mentioned tests will be accepted
    • Non-native English speakers from non-European countries: Only IELTS and TOEFL are accepted

Other qualifications:

If you do not hold the above mentioned qualifications, but you have other relevant qualifications, for instance a Vocational education within a relevant area, please contact a Student Counsellor for an individual assessment.

How to apply

For our Summer intake you must apply through - read our guide to the summer application process

You will need these Admission Area Numbers:

Service, Hospitality and Tourism Management, Odense: 86115
Service, Hospitality and Tourism Management, Vejle: 86135

For our Winter intake you must apply through our own website on this page.

Documents to include

Find inspiration about which documents you should include in your application.

Available study places

Odense intake
Summer: 35 study places
Winter: 35 study places

Vejle intake
Summer: 33 study places
Winter: 25 study places

Late applicants

If you apply later than the application deadlines you may get admission if we still have seats available. However, this is situation is highly unlikely in this particular study programme

Tuition fees

NON EU citizens must pay tuition fees.


UCL University College works together with these agents.

Exchange students

As an Exchange student through Erasmus+, Nordplus or a non-European Partner agreement, you may choose between participating in a Summer/Autumn or a Winter/Spring semester.

Application deadlines:

  • For Summer/Autumn semester: 15 May
  • For Winter/Spring semester: 20 November

Find application forms and learning agreements here.


If you have questions about the study programme, the entry requirements etc., please contact contact student counsellor in Odense Susanne Skov Nielsen or in Vejle Kirsten Stürup.

Career opportunities

With an AP Degree in Service, Hospitality, and Tourism Management you will gain a solid foundation for an exciting career. The education gives you opportunities for employment later on in Danish or foreign companies as:

  • Marketing Coordinator
  • Sales Coordinator
  • Food & Beverage Assistant
  • Event Coordinator
  • Front office Personnel
  • Travel Agency Booking Assistant
  • Project Assistant
  • Conference Personnel
  • Sponsor Advisor 

Further education

After graduating from Service, Hospitality, and Tourism Management there are good opportunities for further education at business schools and universities in Denmark and abroad.

Among the possibilities are:

Roskilde University:

  • B.Sc. in Economics and Business Administration can be obtained within 1 ½ years
  • One-year credit transfer to the Social Science Basic Studies education.

Copenhagen Business School (CBS):

  • B.Sc. in Business Administration and Service Management can with an AP degree in Hospitality- or Tourism Management  be obtained within 2 years.

University of Southern Denmark:

There is an agreement for 1½ years top up in addition.

Transfer to institutions abroad

Oxford Brookes University:

With an AP degree in Hotel Management credit transfer to a B.Sc. degree is possible.

Plymouth University:

With an AP degree in Tourism Management credit transfer to a B. Sc. degree is possible.

Agreements with the following education institutions exist:

  • Harstad University College, Norway
  • School of Hotel Management, Stavanger, Norway
  • Hawaii Pacific University, Honolulu, USA
  • International College of Hotel Management, Adelaide, Australia (via HRS / NOEA)
  • School of Hotel Management, Switzerland
  • NHTV Breda University of Professional Education
  • CHN University, Stenden University Leeuwarden, the Netherlands 

Tuition fees

For full degree Danish citizens and for full degree EU citizens who are students at a Higher Level Education, tuition is free of charge.

For Erasmus+ students tuition is free of charge.

For non-EU citizens, who do not hold a permanent residence permit to Denmark, tuition fees will be charged. Read more about tuition fees here.


Higher Level Education gives students the right to apply for SU, which is a monthly Student Grant provided by the Danish State during studies.

Danish citizens are entitled to receive SU. International students are also entitled to apply for SU, but certain requirements must be fulfilled, for instance, there is a requirement about working a certain number of hours per week during studies.

Read more about the SU rules here.

To apply for SU go to and log on with your NemID.

If you are going to study in Odense

NOTE! When you are making your SU application on

  • Choose SU for: Higher Level Education/Videregående uddannelse
  • Choose place of study: UCL University College/UCL Erhvervsakademi og Professionshøjskole
  • Choose department: Seebladsgade 1

If you are going to study in Vejle

NOTE! When you are making your SU application on

  • Choose SU for: Higher Level Education/Videregående uddannelse
  • Choose place of study: UCL University College/UCL Erhvervsakademi og Professionshøjskole
  • Choose department: Boulevarden 25

When to apply for SU

You may apply up to 1 month before you are entitled to receive SU. If for instance your study programme begins on the 31 August (later than 20 August) then you are entitled to receive SU from September (if you fulfill all conditions.). In that case you may apply one month before 1 September, meaning from the 1 August.

NOTE! Please do not apply for SU on the same day as you receive your admission letter. First you must make a confirmation of your study place and then a few days will pass, before this information has been received in the SU system. If you wait a few days, it will be easier for you to make your SU application, because some of your information will already be pre-registered at

Expenses during studies

All full degree students must pay for their own books and photocopies, participation in study trips or internships in Denmark or abroad etc. Erasmus+ students borrows books for free from UCL.

Living costs and accommodation

The monthly living costs including rent are approximately DKK 6,000. Student accommodation in Odense typically cost around 2.500 DKK (approx. 330 Euro) per month, with a 3 month deposit payable prior to handover of keys. UCL provides counselling on how and where you can get accommodation, and Odense City Council guarantees that there is accommodation available to all EU-students at institutions of further education.


Can I buy books at UCL or do you co-operate with certain book stores?

No, UCL does not sell books (unless it specifically says on the book list that a certain book can be purchased at the school). However, certain study programmes have agreements with book stores. Ask your local book store for a student discount or buy books online.

Computer Science: You can buy a book package on (in Danish).

Architectural Technology and Construction Management: We do cooperate with the book store at SDU.

Should I buy all the books on the book list before the study start?
It is recommended to buy the books up front, because there is a risk that they could be sold out when you need them.
Which books will I need?
The book list will be published on this website under the relevant study programme.
Can UCL help to find accommodation?
We help students to find accommodation, but we do not have any housing options. Find inspiration on how to find accommodation in Odense or Vejle on this page.
May I use an older issue of the books that are mentioned on the book list?
Often an older issue can be used, if you make sure to add the latest chapters from the new book. Please ask your teacher if this also applies for your particular book.
Do I need to buy a particular computer and/or particular computer programmes?
Only if you are studying Architectural Technology and Construction Management. 
Where can I park my bicycle?

In Odense and Vejle there are either bicycle storage or bicycle racks, which you can use.

Is it possible to have a part-time job, while I am studying full time?

Yes, however we recommend no more than 10-15 hours work per week. In most study programmes your lessons will end at 16.15, so you must work after this time and on weekends.

What is Fronter and when can I get access to it?
Fronter is the electronic platform, where all necessary information about the study programme, time tables and teaching materials will be published. Login for Fronter will be handed out one of the first days of studies.
What type of activities can I expect during the introduction period?

In most study programmes you will find a combination of social activities (teambuilding), practical activities (introduction to Fronter, Library etc.) and normal lessons. Most study programmes publish the introduction schedule on this website under the programmes as soon as it is ready.

Is it possible for me to attend the same class as my friend?
Yes, if you contact your student counsellor in good time before the semester starts, it is usually possible.
Is parking free?

Yes, but the parking conditions are different in Odense and Vejle. Read more about parking here.

How long can I take holidays during Easter?
The three working days before Maundy Thursday and Good Friday are free as well as Easter Monday.
When will I get my schedule/time table?
Most study programmes publish a schedule for the introduction days on this website. The schedule for the following time period will be available once you receive your login to Fronter  - it will be one of your first days of studies.
When do we have summer holidays?
All of July is free. Check the Calendar of events for your study programme to see, when your classes will start again after the summer Holidays.
When will my study programme begin?
The starting date is visible on this website - find it under the relevant study programme. The exact time and place is mentioned in the admission letter.
How do I get a student card?

Your student card is digital and is placed in our EAL Selvbetjening app. You can download the app in either Apple Store or Google Play.

Is it compulsory to attend study trips in Denmark and abroad?
Normally, it is not compulsory to attend study trips, but some study programmes have made it compulsory. Please check the Curriculum, which you will find on this website under the relevant study programme.
Is there a Winter Break?
Some study programmes have a Winter Break in week 7 and others do not. 

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Get an international profile
Get an international profile
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